Netflix's Diversification Strategies

A corporate diversification strategy is implemented when a firm has brought multiple businesses within its boundaries. I believe that Netflix has a limited corporate diversification in that all or most of their business activities fall within a single industry - movies and television. In 1999, Netflix launched their DVD rental service which allowed consumers to order DVDs by mail. In 2007, Netflix diversified to allow consumers to stream movies and television shows on their computers using the internet. As technology advanced, Netflix kept up by partnering with consumer electronic companies that allowed for streaming on any electronic with internet capabilities. In 2010, Netflix diversified by expanding to Canada. In 2011, Latin America and the Caribbean gained access to Netflix. In 2012, the UK, Ireland, and the Nordics were added to Netflix's markets. Most recently, Netflix diversified by producing their own television shows. What will Netflix do next to keep up with the movie/television rental and streaming industry?