The most obvious economy of scope that urges companies to develop an international strategy is the potential new customers for the company's current products or services that this strategy may bring. In 2010, Netflix launched in Canada. In 2011, Netflix expanded to the Latin American and Caribbean markets. In 2012, Netflix acquired the United Kington, Ireland, and the Nordics markets. This international expansion into new markets has lead to an increase in Netflix's revenue.
Here is an article on Netflix's current international strategy.
Thank you for keeping up with this, it looks like you are becoming a blogger.
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