After a web search and two phone calls to Netflix, I have concluded that Netflix does not have an actual mission statement. One Netflix Customer Service Representative asked, "What is a mission statement?" The other asked everyone in the call center, to which one person replied with Company Overview that can be found on the Netflix website. The Company Overview says:
"Netflix is the world's leading Internet television network with more than 30 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments."
The second Netflix Customer Service Representative and I came across what seems to be the best answer. According to About.com:
"Netflix doesn't have an "official" published mission statement, but at the Dublin Founders conference in October, 2011, co-founder and CEO Reed Hastings expressed a clear vision for the future of Netflix which includes...
- Becoming the best global entertainment distribution service
- Licensing entertainment content around the world
- Creating markets that are accessible to film makers
- Helping content creators around the world to find a global audience
We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.
Additionally, Netflix has published its company values, which provide further clarification about the principles which guided its employees in their daily decisions and activities. The Netflix Company Values were published as...
- Judgment
- Productivity
- Creativity
- Intelligence
- Honesty
- Communication
- Selflessness
- Reliability
- Passion"
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